An unlikely tool some automakers are using in their efforts to increase sales is video game product marketing. It’s not a new concept, with car product placement dating back to 1995, but it’s one that has gained many serious adopters.
The latest driving simulation games offer realistic physics and a relatively accurate representation of some key car features, such as acceleration and cornering. The automotive giant Ford cited video games as an integral part of its marketing plan, and attributed it to increasing its brand rating by 28 percent.
Hypercar manufacturer Pagani took it one step further. Pagani revealed one of its newest models, the Huayra Roadster BC, in a video game before the real-world model even appeared at car shows.
